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BPOs flock to rural areas to set up shop

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Rural business process outsourcing is catching the fancy of many Indian biggies, with the companies eyeing it more as a business proposition rather than a corporate social responsibility.

With the telecom industry aiming to increase its rural subscribers base and the central bank asking banks and financial firms to cater to the rural sector, businesses will have to find ways of servicing customers, say analysts. Most of the rural BPOs have a seating capacity of below 100 per centre, as they are situated in remote areas. Some of the firms that are expanding reach in rural India are Aegis BPO, Comat Technologies, SerWizSol (a Tata enterprise) and GramIT of Byrraju Foundation.

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