When social networking sites like Facebook and Twitter have become an essential part of everyday life of many, can the Bollywood industry be far behind in using them to reach out to people? The social networks are the most happening places these days and the stars in the Hindi film industry have started using them as a promotional tool too for their films.
So we have Aamir Khan chatting live on Facebook with his fans about his film 3 Idiots and Amitabh Bachchan playing card games to promote his film Teen Patti . "Promoting films via these sites are an attempt to attract the entertainment consuming audience between the age of 15 and 30. The youth of today is hooked on to social networking sites and this is the best way to reach them," said Rahul Razdan, Vice President-Communication & Gaming, Ibibo.
Full Story: Web: New hotspot to promote Bollywood films - NDTV.com
So we have Aamir Khan chatting live on Facebook with his fans about his film 3 Idiots and Amitabh Bachchan playing card games to promote his film Teen Patti . "Promoting films via these sites are an attempt to attract the entertainment consuming audience between the age of 15 and 30. The youth of today is hooked on to social networking sites and this is the best way to reach them," said Rahul Razdan, Vice President-Communication & Gaming, Ibibo.
Full Story: Web: New hotspot to promote Bollywood films - NDTV.com
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