The world of Bollywood as seen through American diplomatic eyes - The Hindu

The Hindu through WikiLeaks, documented the unsustainable levels of compensation that are routinely paid to Bollywood stars, briefly discussed the underworld connections involved, outlined the emerging global aspirations of Indian film companies and analysed the failure of some Hollywood-Bollywood joint productions. The cables also spotlighted how the Indian film world was divided on what Hollywood can bring to their table.

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The diplomats were told by industry sources that despite such sustained losses, people continued to make films “because of the attraction and glamour” the field offered.

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The cable noted that, according to Aashish Singh, vice-president of Yash Raj Films (YRF) Studios, a production company based in Mumbai, one of the reasons for the “little fortune” in Hindi films was the high production costs. Actors, Mr. Kapur pointed out, command fees that amount to as high as 50 per cent of the total budget for a film. Unless the compensation levels get realistic and production costs come down by some 40 per cent, the business will not be sustainable in the long term, Akshaye Widhani, vice-president of YRF held. However, many of them were aware that such reductions will not happen easily. This prompted Mr. Widhani to admit that till “one of the major production studios fails or declares bankruptcy,” actors may not get realistic with their compensation packages.

The world of Bollywood as seen through American diplomatic eyes - The Hindu