Southern film industry takes on Bollywood - NDTV.com

The South Indian film industry will soon be hosting a first-of-its-kind conclave in Chennai to explore new opportunities. The not-so-hidden agenda of the conclave is to take on Bollywood to create a level playing field for South Indian cinema in the international market.

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Compared to Bollywood, the South churns out double the number of films, with as much technical competence. The budgets are smaller, the work faster and the canvas much more eager to lend itself to contemporary socio-political issues. Yet on the international stage, why is Bollywood still considered the brand ambassador of Indian cinema? This is a debate that will form core of this cinema conclave in Chennai starting November 19.

Full Story: Southern film industry takes on Bollywood - NDTV.com