Sans big stars, IIFA awards end with fanfare (Review) - Sify

Aamir Khan's '3 Idiots' swept the 11th edition of the International Indian Film Academy (IIFA) Awards that concluded with much fanfare here early Sunday but the three-day event will perhaps be remembered more for the absence of Bollywood mega stars led by IIFA brand ambassador Amitabh Bachchan, apparently due to a boycott threatened by southern Indian film distributors of the stars who attended the event.

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There was nothing official about the absence of the Bachchans, including Abhishek Bachchan and Aishwarya Rai, as also Shah Rukh Khan, who had previously announced he would be at Colombo, but it was quite clear that Bollywood was taking the boycott threat seriously.

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It's not that the southern Indian distributors are opposed per se to the event going out of India - it has previously been held in cities like Macau, Bangkok and Amsterdam - but they were specifically opposed to Colombo as the venue because of what they perceived to be the excesses by the Sri Lanka armed forces in the final push against the Tamil Tiger rebels last year.

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