Peepli Live creates new Box Office record - Economic Times

KOLKATA: Innovative marketing strategies have been raking in the moolah for small Bollywood films at home. However, they had so far, faltered in the international market. With Aamir Khan’s Peepli Live, which opened on August 13 to a good overseas box office weekend collection, seems to have broken new ground.

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In its opening weekend Peepli earned 21 crore in the box office at home. With 109 overseas prints it grossed another $6,40,000 ( 2.88 crore) abroad, more than some bigger recent films like Once Upon a Time in Mumbaai. Peepli received one of the highest openings for a non cast film in overseas markets. In the US, the film released on 64 prints and has did around $3,64,000 in the opening weekend which is higher than most mainstream commercial films with a big cast. In the Middle East the film released during Ramzaan and opened at $1,75,000 on 18 prints. South Africa, Pakistan, Singapore, Benelux and Kenya contributed to about $59,000 in the opening weekend.

Peepli Live creates new Box Office record - Economic Times