LFW gunning for Bollywood - Hindustan Times

Lakme Fashion Week Summer Resort 2010 kick-starts today. And the Gen Next segment on Tuesday will see a host of debutant designers take to the ramp for the first time in their careers. We caught up with debutants from last season’s (six months back) Gen Next designers and almost all of the six participants seem to have gotten off to a flying start.

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Actor Neena Gupta’s daughter Masaba launched her own label and line Kattran by Masaba. Her designs had created sufficient buzz even before her official debut. A thundering applause and tonnes of praise later, Masaba now retails her line in eight stores across the country. “Aza and Zoya in Mumbai and Delhi, Fuel in Mumbai and Nautanki in Ahmedabad are a few of the stores where my designs retail,” says Masaba. Bollywood fan following She has her fair share of fan following among B-towners too. “Ila and Ishita Arun among others have taken a liking to my designs. My mom wears them all the time too,” says the young designer, adding that she hasn’t approached any celebrity to flaunt her creations at events. “All of them have picked my designs from stores on their own,” she beams admitting that when Bollywood celebrities are seen wearing a particular design, it becomes a trend that is widely followed by the youth.

Full Story: LFW gunning for Bollywood - Hindustan Times