What is the producer’s present revenue-sharing arrangement with multiplexes? Every movie is sold on different terms to the plexes depending on the size of the film and its star cast. An Aamir Khan or a Shah Rukh Khan film would have different terms from a film with a lesser star. The range would be from 45-35-30-25 — the producer gets 45 per cent of the revenues in Week One, 35 per cent in Week Two, 30 per cent in Week Three and 25 per cent in Week Four — to 50-40-30-25.
Fanaa in 2006. The plexes, heavily dependent on Bollywood biggies, were defiant for a day but then gave in. Thus began the era of bargaining power and box-office clout. Now, Yash Chopra is demanding a level-playing field for all films. What do the producers (and distributors) want now and why? A 50-50-50-50 revenue sharing model, irrespective of the star cast, budget or banner. “This is to protect the fraternity from the uncertainty faced every Thursday before a release. The multiplex chains collectively do not close the terms until the last moment by which time there is so much money riding on the release that the producer/distributor succumbs to their demands,” says the United Producers and Distributors Forum.
Full Story: Decoded: the big Bollywood Friday face-off - Calcutta Telegraph
Fanaa in 2006. The plexes, heavily dependent on Bollywood biggies, were defiant for a day but then gave in. Thus began the era of bargaining power and box-office clout. Now, Yash Chopra is demanding a level-playing field for all films. What do the producers (and distributors) want now and why? A 50-50-50-50 revenue sharing model, irrespective of the star cast, budget or banner. “This is to protect the fraternity from the uncertainty faced every Thursday before a release. The multiplex chains collectively do not close the terms until the last moment by which time there is so much money riding on the release that the producer/distributor succumbs to their demands,” says the United Producers and Distributors Forum.
Full Story: Decoded: the big Bollywood Friday face-off - Calcutta Telegraph
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