Bollywood spine chillers fail to scare (2010 in Retrospect) - Sify

New Delhi, Dec 26 (IANS) Spirits, curses, witches and black magic - nothing could send shivers down the audience's spine despite close to a dozen horror outings hitting the screens in 2010, leaving both ticket counters and the seats empty.

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The promotional blitzkrieg didn't work for the likes of 'Click', 'Rokkk', 'Hide & Seek', 'Shaapit', 'Phoonk 2', 'Help', 'Mallika', 'Bachao' and 'A Flat' -- all strung together as horrific duds of the year.

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While the filmmakers pleaded wrong release timings and dearth of people interested in watching horror, experts blamed the content. 'Horror as a genre was never a filmmaker's fancy in Bollywood except for a handful of them but the Ramsay Brothers' era is gone and times have changed now. Horror is now losing its sheen to some extent,' trade analyst Atul Mohan told IANS.

Bollywood spine chillers fail to scare (2010 in Retrospect) - Sify