Aarakshan, themed on the sensitive issue of caste-based quotas in the Indian educational system. It remained in the news consistently before its release Aug 12 for its controversial content.
Some groups feared the movie glorified anti-Dalit comments. They demanded a special screening, refused permission to allow Jha and his cast to stage a promotional event in Lucknow and some even protested against the filmmaker.
Whether because of this or in spite of it, the movie, starring Amitabh Bachchan, Saif Ali Khan and Deepika Padukone, managed to mint Rs.58.5 crore worldwide in its opening weekend.
Bollywood formula: Controversy plus buzz equals publicity - Daily News & Analysis
Some groups feared the movie glorified anti-Dalit comments. They demanded a special screening, refused permission to allow Jha and his cast to stage a promotional event in Lucknow and some even protested against the filmmaker.
Whether because of this or in spite of it, the movie, starring Amitabh Bachchan, Saif Ali Khan and Deepika Padukone, managed to mint Rs.58.5 crore worldwide in its opening weekend.
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Bollywood formula: Controversy plus buzz equals publicity - Daily News & Analysis
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