Asian? Welcome to the radio loyalty test in UK - Calcutta Telegraph

London, March 6: Shilpa Shetty has signed a letter published in the Guardian newspaper today urging the BBC to reconsider its decision to close its Asian Network, a national digital radio station with a high bhangra and Bollywood content.

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In the letter, “BBC Asian Network is a vital platform”, the actress has been joined by more than 100 people, mostly actors, DJs and cultural activists, and also a few politicians who say they have written “to express our profound shock at the BBC director-general Mark Thompson’s proposals to close down the BBC Asian Network as a national station”. The BBC intends to shut the network, perhaps by the end of next year, because of a 20 per cent decline in its audience and also because it feels the cost, £12.1 million in 2008-2009, is simply too high.

Full Story: Asian? Welcome to the radio loyalty test in UK - Calcutta Telegraph