25 companies, Rs 52 crore stake riding on 'Ra.One' - Zee News

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Mumbai: Bollywood, an industry which is notoriously fickle about the Box Office returns has the town’s most successful name Shah Rukh Khan betting it all in his latest. ‘Ra.One’, the countdown to the film’s release marks the culmination of one of the biggest marketing blitzkrieg for any Indian film ever.

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Buzz has it that Shah Rukh Khan has earmarked brand tie-ups to the tune of Rs. 52 crores with some 25 companies for ‘Ra.One’ which people of the industry believe to be the most costliest film ever made in India.

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The companies whose value is directly linked to the success of the film are Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol amongst others.

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25 companies, Rs 52 crore stake riding on 'Ra.One' - Zee News

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